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Shop the Story

Read the stories behind the brands and people that are taking action and that are working for a more sustainable world. Get inspired and purchase the items connected to the stories.



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A bike like no other

That’s just what it is. Safety, comfort and functionality have been the keywords in developing Livelo’s first bike with the very fitting name Livelo #1.

Chantelle Vance

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Exclusive unisex watches of superior quality

Chantelle Vance is the new timeless watch brand to be worn by several generations. The watches are the perfect blend of top quality Swiss clockwork and Scandinavian design.


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Book a space just as easily as a hotel room

xNomad is a marketplace for entrepreneurs and businesses looking for retail spaces with short-term lease. Through the xNomad platform, it is possible to create a pop-up store in an otherwise empty space. The ambition is to free up unused space and create new experiences. Often complicated and long contracts prevent entrepreneurs and smaller businesses to create a pop-up store, says Leslie Maunsbach, co-founder of xNomad.

Urban Collective

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Where sustainability meets design

Urban Collective is an international design collective in which culture and tradition meet sustainability and design. Their products are characterised by premium quality in natural materials with a twist and touch from the collective’s designers from all around the world.

Difficulty by P

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Handmade quality sneakers

To most Swedes, Patrick Ekwall is probably first and foremost known as a sports journalist and tv personality. Not many people know that he has also been designing sneakers for several years under his own brand Difficulty by P, DBP.


Emil Stegfeldt

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How to create successful content on social media

Emil Stegfeldt is the young Swedish guy who, despite his age, has become well-known in the skiing industry. In addition to his career as a free rider where he actively competes in the Freeride World Tour, he manages a YouTube channel and an Instagram account, and is very interested in photography and editing.

Janni Olsson Delér

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Which destination is Janni's favorite?

Janni Olsson Delér is one of Sweden’s leading digital creators and she shares her life with over 1.6 million followers on Instagram and YouTube. She lives with her husband Jon Olsson Delér in Monaco, and together they explore the world and find inspiration in all the places they visit.