InterviewUrban Collective

Urban Collective.
Where sustainability meets design.

Words byYaytrade team
Photography byKarl Lindhe
PostedMay 7, 2019

Urban Collective is an international design collective in which culture and tradition meet sustainability and design. Their products are characterised by premium quality in natural materials with a twist and touch from the collective’s designers from all around the world.

Urban Collective was launched under the Lexington group but has evolved into its own international brand with a clear sustainability vision and mission with a focus on innovation and sustainable development in clothing and interior decoration. Their ambition is to be a design collective whose members are behind all the designs. The collections are a reflection of the designers’ own personal style, telling their stories. The most important thing in the selection process, says Brand Director Karl Lindhe, is that everyone shares the same core values and attitude when it comes to sustainability, design and production.

What do you do at Yaytrade to work sustainably and classify yourself as a ”sustainable brand?

– “Our philosophy regarding sustainability is about working over time and working sustainably throughout the entire chain. This includes working in countries and with partners who share our vision regarding raw materials, water consumption, emissions, and production and work environments. Together with our suppliers, we invest time, knowledge and material for a sense of security and pride every day in everything we create. It’s a process we will never complete, but that we are happy to be working on, to continue moving the borders forward within our sector”.

Shop the story - check out Urban Collective’s collections here

Urban Collective works exclusively with sustainable materials such as bamboo, recycled wool, and organic materials. They pack their products primarily in biodegradable plastics that turn into biomass after two years. Their endeavour to manufacture great products is reflected in the superior quality which enables them to offer durable products that can be used for a long time to come.

– “Nowadays, customers expect more transparency, so it seems like everyone in the industry is moving their positions forward. The drivers behind the development work are several brands that are well advanced in their sustainability efforts. We want to contribute to a development through long-term collaborations to be able to share experiences between brands and future designers”.

What designers are you currently working with?

– “Our first designer collection was a collaboration with Raul Magdaleno. Raul is a young, promising designer from New York whose collection received an award at the ELLE Decoration Swedish Awards 2019 for his selection of materials, the manufacturing process and modern design”.

During this year, we can look forward to more exciting collaborations at Urban Collective. Karl has revealed that a large international hospitality brand is one of the interesting projects they are currently working on. For the time being, he can’t reveal more than this, but he encourages those who are interested to follow Urban Collective and Yaytrade on social media to be the first to hear the news.


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