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Editorials.

Read the stories behind the brands and people that are taking action and that are working for a more sustainable world. Get inspired and purchase the items connected to the stories.

Latest

Alicia Agneson:

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Rethink Black Week.

This black week we've teamed up with actress and our Global Fashion Director Alicia Agneson to encourage consumers to think before they buy with our campaign Rethink Black Week.

Alicia Agneson

Meet Alicia Agneson,

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Yaytrade's Global Fashion Director.

We are happy to announce Alicia Agneson as Yaytrade’s Global Fashion Director. Get to know Alicia and learn more about her new role.

Alicia Agneson

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Hijacks Stockholm Fashion Week.

By now we’re all aware that the fashion industry is a serious threat to our planet. Wanting to dive a little bit deeper into this important subject, we hooked up with Alicia Agneson – actress and fashionista renowned for only wearing vintage and second hand – who agreed to hijack fashion week with us, and share her experience.

Alicia Agneson:

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Rethink Black Week.

This black week we've teamed up with actress and our Global Fashion Director Alicia Agneson to encourage consumers to think before they buy with our campaign Rethink Black Week.

Sustainable Rebels

Emma Elwin

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Rebel of the month.

At Yaytrade, we love to celebrate changemakers. The Sustainable Rebel Award is how we recognize those who challenge the fashion industry, stand up for climate change and social justice, and – most importantly – inspire others to do the same. This month, the award goes to Emma Elwin.

Sara Olsson

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Rebel of the month.

At Yaytrade, we love to celebrate changemakers. The Sustainable Rebel Award is how we recognize those who challenge the fashion industry, stand up for climate change and social justice, and – most importantly – inspire others to do the same. This month, the award goes to Sara Olsson.

Johanna Leymann

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Rebel of the month.

At Yaytrade, we love to celebrate changemakers. The ‘Sustainable Rebel of the Month’ award is each month handed out to someone who challenges the industry, stands up- and fights for the climate and social justice, and also inspires others to do the same. This month, the Sustainable Rebel Award goes to: Johanna Leymann.

Freja Settergren

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Rebel of the month.

At Yaytrade, we love to celebrate changemakers. The Sustainable Rebel Award is how we recognize those who challenge the fashion industry, stand up for climate change and social justice, and – most importantly – inspire others to do the same. This month, the award goes to Freja Settergren.

Ambassadors

Yaytrade x Finland

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Shop pre-loved fashion from our new rebels.

In April 2021, we celebrated the launch of Yaytrade Finland. In this article you will be able to meet our first Finnish ambassadors and get a sneak peek at their Yaytrade stores, filled with pre-loved treasures from premium brands.

The pre-loved dress by

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Sania Claus Demina

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our fourth Icon – The Dress, as represented by Sania Claus Demina.

The pre-loved jeans by

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Christian Skogsgårdh.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our third Icon – The Jeans, as represented by Christian Skogsgårdh.

The pre-loved blazer by

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Hanna MW.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our second Icon – The Blazer, as represented by Hanna MW.

The pre-loved shirt by

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Philip Conradsson

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our first Icon – The Shirt, as represented by Philip Conradsson.

Christian Skogsgårdh

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Meet the trader.

Christian Skogsgårdh is one of Yaytrade’s fashionable traders for FW 2020. He is renowned for his sense of style and second-hand fashion.

Lilly Kungs

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Meet the trader.

Lilly Kungs is one of Yaytrade’s fashionable traders for FW 2020. Her best styling tip is to always search the men’s section when buying second hand. For three plus years, Lilly has inspired her followers to buy second-hand. It’s, in her words, “much cheaper than buying new clothes, and it’s sustainable and you get a very unique style”.

Amelia Oller

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Meet the trader.

Amelia Oller is one of Yaytrade’s fashionable traders for FW 2020. She is renowned for only wearing vintage and second hand and with her instagram account @secondhand.jpg she inspires her followers to do the same.

Oscar Zia

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Meet the trader.

Oscar Zia is one of Yaytrade’s fashionable traders for FW 2020. He’s go-to outfit is a pair of well-fitting jeans, a tank-top, a leather jacket but most importantly, a pair of Dr. Martens.

Janni Olsson Delér

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Which destination is Janni’s favorite?

Janni Olsson Delér is one of Sweden’s leading digital creators and she shares her life with over 1.6 million followers on Instagram and YouTube. She lives with her husband Jon Olsson Delér in Monaco, and together they explore the world and find inspiration in all the places they visit.