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Editorials.

Read the stories behind the brands and people that are taking action and that are working for a more sustainable world. Get inspired and purchase the items connected to the stories.

Ambassadors

Yaytrade x Finland

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Shop pre-loved fashion from our new rebels.

In April 2021, we celebrated the launch of Yaytrade Finland. In this article you will be able to meet our first Finnish ambassadors and get a sneak peek at their Yaytrade stores, filled with pre-loved treasures from premium brands.

Johanna Leymann

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Sustainable Rebel.

At Yaytrade, we love to celebrate changemakers. The ‘Sustainable Rebel of the Month’ award is each month handed out to someone who challenges the industry, stands up- and fights for the climate and social justice, and also inspires others to do the same. This month, the Sustainable Rebel Award goes to: Johanna Leymann.

Sania Claus Demina

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The Dress.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our fourth Icon – The Dress, as represented by Sania Claus Demina.

Christian Skogsgårdh

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The Jeans.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our third Icon – The Jeans, as represented by Christian Skogsgårdh.

Hanna MW

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The Blazer.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our second Icon – The Blazer, as represented by Hanna MW.

Philip Conradsson

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The Shirt.

Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our first Icon – The Shirt, as represented by Philip Conradsson.

Emil Franzén

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3 simple tips for selling second hand.

Selling clothes that you no longer wear is good for both the environment and your wallet. We asked Emil Franzén – one of our sustainable rebels – for tips on a top Yaytrade boutique.

Christian Skogsgårdh

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Meet the trader.

Christian Skogsgårdh is one of Yaytrade’s fashionable traders for FW 2020. He is renowned for his sense of style and second-hand fashion.

Lilly Kungs

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Meet the trader.

Lilly Kungs is one of Yaytrade’s fashionable traders for FW 2020. Her best styling tip is to always search the men’s section when buying second hand. For three plus years, Lilly has inspired her followers to buy second-hand. It’s, in her words, “much cheaper than buying new clothes, and it’s sustainable and you get a very unique style”.

Amelia Oller

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Meet the trader.

Amelia Oller is one of Yaytrade’s fashionable traders for FW 2020. She is renowned for only wearing vintage and second hand and with her instagram account @secondhand.jpg she inspires her followers to do the same.

Oscar Zia

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Meet the trader.

Oscar Zia is one of Yaytrade’s fashionable traders for FW 2020. He’s go-to outfit is a pair of well-fitting jeans, a tank-top, a leather jacket but most importantly, a pair of Dr. Martens.

Janni Olsson Delér

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Which destination is Janni’s favorite?

Janni Olsson Delér is one of Sweden’s leading digital creators and she shares her life with over 1.6 million followers on Instagram and YouTube. She lives with her husband Jon Olsson Delér in Monaco, and together they explore the world and find inspiration in all the places they visit.

Emil Stegfeldt

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How to create successful content on social media.

Emil Stegfeldt is the young Swedish guy who, despite his age, has become well-known in the skiing industry. In addition to his career as a free rider where he actively competes in the Freeride World Tour, he manages a YouTube channel and an Instagram account, and is very interested in photography and editing.

Brands

Steamery

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4 tips for increasing the lifespan of your clothes.

Steamery wants to inspire you to take better care of the clothes in your wardrobe. Their line of clothing care products are high tech, with an easy to use Scandinavian design.

Urban Collective

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Where sustainability meets design.

Urban Collective is an international design collective in which culture and tradition meet sustainability and design. Their products are characterised by premium quality in natural materials with a twist and touch from the collective’s designers from all around the world.