Sweden

Sweden

InspirationAlicia Agneson

Alicia Agneson
Hijacks Stockholm Fashion Week.

Hijacks Stockholm Fashion Week.

Words by
Yaytrade team

Photograph
André Garcia

PostedAugust 25, 2020

By now we’re all aware that the fashion industry is a serious threat to our planet. Wanting to dive a little bit deeper into this important subject, we hooked up with Alicia Agneson – actress and fashionista renowned for only wearing vintage and second hand – who agreed to hijack fashion week with us, and share her experience.

Before we get to the interview, we should probably state the obvious: Secondhand fashion is a billion times better for the planet than the traditional linear lifecycle. In fact, by simply wearing a garment three times longer than average we’re able to lower its total environmental impact by roughly 65% (pause for reaction).

What are the primary reasons you buy vintage and pre-loved?
First of all, for the environment. Second of all, because the quality is often much better, and finally because it’s a lot of fun hunting for beautiful things that no-one else has in their wardrobe.