CampaignMeet the Icons.

The pre-loved blazer by
Hanna MW.

Hanna MW.

CollaborationYaytrade x Wynd Visit Wynd

Caroline Jansson

Adam Solberg

PostedApril 27, 2021
Yaytrade x Wynd introduce: Meet the Icons - a campaign to encourage circular consumption where we will highlight and follow four iconic garments on a circular journey. In this chapter you’ll meet and be able to buy our second Icon – The Blazer, as represented by Hanna MW.

The average Swedish consumer buys about 15 kg worth of clothes per year. Of this, at least 8 kg of textiles are wasted and only 3 kg are reused. If the average garment were to be used 3 times longer, its climate impact would be reduced by 65%. One important way to increase a garment’s lifespan is through circular consumption. Each time a garment is passed on to a new owner, its lifecycle is extended.

To encourage circular consumption Yaytrade has teamed up with the fashion and lifestyle platform Wynd on Meet the Icons – a campaign where, together with our Sustainable Rebels, we’re discussing and following 4 iconic garments on a circular journey. The Icons are timeless – worn and loved by generations, while always being relevant to current fashion. We’re talking about none other than The Jacket, The Jeans, The Shirt, and The Dress.

Check out these iconic garments styled by our Sustainable Rebels and shop their looks below. Let’s make pre-loved iconic.

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Meet the Icon: The Blazer. Our next icon is the blazer, a timeless icon and a staple item in every wardrobe. During its lifetime, It has made us feel both confident, bad-ass and powerful. 

We passed our pre-loved blazer on to Sustainable Rebel Hanna MW (@hannamw). Watch and shop her style below.

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To watch the full circular runway with our Sustainable Rebels go to #yaytradeicons on Instagram. 

Now we are passing it on to you – shop a pre-loved blazer below.

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The pre-loved shirt by

Philip Conradsson

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