When Yaytrade 1.0 launched, Jon Olsson Delér publicised the collaboration in one of his vlogs - further announcing that 100% of the proceeds would be donated to charity.
Within 10 minutes, the website crashed – so big was the interest. The astronomical number of visitors led to trans-atlantic phone calls between the founders and their American hosting company.
It turns out it wasn’t just Yaytrade that crashed, the launch knocked out several other servers.
Yaytrade was off to a smashing start!
In 2019 Yaytrade took it to the next level. Internationally renowned brand agency Kurppa Hosk developed a sleek monochrome identity and a lead designer was recruited to give the platform a fresh new look – a clean modern design with a splash of neon.
Eye catching print ads started popping up around Sweden, flashbulbs lit up second hand fashion shoots and stylish YouTube videos picked up thousands of views.
A savvy social media team was hired, who began reaching milestones faster than they could buy cakes to celebrate them.